Privacy Policy

1 Introduction

This Privacy Policy ("Policy") describes how 777bx ("the Platform," "we," "us," or "our") collects, processes, stores, and shares personal information about individuals ("you," "your," or "User") who access or use the website at https://777bx.bio and any associated services, games, or features offered by 777bx.

By registering an account or otherwise using the 777bx platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any aspect of this Policy, you should not register or continue to use the platform.

2 Data Controller

777bx is the data controller responsible for your personal information collected through the platform. As data controller, we determine the purposes and means by which your personal data is processed. Where we engage third-party service providers to process data on our behalf, those parties act as data processors and are bound by contractual obligations that restrict how they may use your information.

If you have any questions about how your data is handled, or wish to exercise any of the rights described in this Policy, you may contact us via the details provided in Section 14.

3 Data We Collect

777bx collects personal data through various means, including information you provide directly, data generated automatically through your use of the platform, and information received from third parties such as payment processors and identity verification services. The categories of personal data we collect include:

We do not knowingly collect sensitive personal data beyond what is required for identity verification and AML compliance. We do not collect biometric data, health data, or political opinions.

4 How We Use Your Data

777bx uses the personal data we collect for the following purposes:

• Account management — To create, maintain, and administer your 777bx account, including processing deposits and withdrawals in PKR.
• Identity and age verification — To confirm that you are who you say you are and that you meet the 21+ age requirement before permitting access to real-money gaming.
• Transaction processing — To facilitate deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, USDT TRC20, and Retail Cash.
• Fraud prevention and security — To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and other prohibited conduct.
• Regulatory compliance — To fulfil our obligations under our international gaming licence, including AML reporting requirements.
• Customer support — To respond to your queries, complaints, and requests in a timely manner via our 24/7 live chat and email support channels.
• Platform improvement — To analyse usage patterns and improve the functionality, performance, and content of the 777bx platform.
• Responsible gaming — To monitor betting behaviour and apply responsible gaming controls where appropriate, including account restrictions and self-exclusion enforcement.
• Marketing communications — To send you promotional offers, bonus notifications, and platform updates where you have consented to receive such communications. You may opt out at any time.

5 Legal Basis for Processing

We process your personal data only where a valid legal basis exists. The legal bases we rely on are as follows:

• Contractual necessity — Processing required to fulfil the contract between you and 777bx, including account creation, game access, and payment processing.
• Legal obligation — Processing required to comply with applicable laws and our licensing obligations, particularly AML and KYC requirements.
• Legitimate interests — Processing necessary for our legitimate business interests, such as fraud prevention, platform security, and improving user experience, where those interests are not overridden by your rights.
• Consent — Processing based on your freely given, specific, and informed consent, such as receiving marketing emails. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6 Data Sharing & Disclosure

777bx does not sell or rent your personal information to any third party. We may, however, share your data with the following categories of recipients where strictly necessary:

• Payment processors — JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and other payment providers require transaction data to process deposits and withdrawals on your behalf.
• Identity verification providers — Third-party KYC and AML screening services that assist us in verifying your identity and detecting financial crime. These providers are contractually prohibited from using your data for any other purpose.
• Game content providers — Where necessary for the provision of specific games or betting markets, limited technical data may be shared with licensed game studios and sports data providers.
• Regulatory and law enforcement authorities — We may be required by law, court order, or regulatory directive to disclose certain personal data to competent authorities. We will only do so to the extent legally compelled and will, where permitted, notify you of such disclosure.
• Professional advisors — Legal counsel, auditors, and similar professional advisors who are bound by confidentiality obligations.

7 International Transfers

777bx operates under an international gaming licence and may process or store your data on servers located outside Pakistan. Where your data is transferred internationally, we ensure that appropriate safeguards are in place — such as standard contractual clauses, adequacy decisions, or equivalent protective mechanisms — to ensure your data receives a standard of protection consistent with this Policy.

By using the 777bx platform, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan where such transfers are necessary for the provision of our services.

8 Data Retention

We retain your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following general retention periods apply:

• Account data — Retained for the duration of your account and for a minimum of five years following account closure, in accordance with AML record-keeping requirements.
• Transaction records — Retained for a minimum of five years from the date of the transaction.
• KYC documentation — Retained for the period mandated by our international gaming licence and applicable AML regulations, typically five to seven years.
• Support communications — Retained for up to three years from the date of the interaction, unless a longer period is required for ongoing dispute resolution.
• Marketing consent records — Retained for as long as you remain a registered user or until you withdraw consent, whichever is earlier.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

9 Cookies & Tracking

777bx uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit our website. We use the following categories of cookies:

• Strictly necessary cookies — Required for the platform to function. These include session authentication cookies, security tokens, and load-balancing cookies. They cannot be disabled without breaking core platform functionality.
• Functional cookies — Remember your preferences such as language settings, preferred payment method, and responsible gaming limits you have configured.
• Analytics cookies — Help us understand how users interact with the platform — which pages are most visited, where users drop off, and how performance can be improved. Data collected through analytics cookies is aggregated and anonymised.
• Fraud detection cookies — Support our security systems in identifying unusual or potentially fraudulent activity, such as multiple accounts operating from the same device.

We do not use third-party advertising or retargeting cookies. You can manage cookie preferences through your browser settings, though disabling strictly necessary cookies may prevent you from accessing certain features of the 777bx platform.

10 Your Rights

Subject to applicable law and our legitimate interests in maintaining the security and integrity of the platform, you have the following rights in relation to your personal data held by 777bx:

• Right of access — You may request a copy of the personal data we hold about you.
• Right to rectification — You may ask us to correct inaccurate or incomplete personal data.
• Right to erasure — You may request deletion of your personal data in certain circumstances, such as where it is no longer necessary for the purposes for which it was collected. Note that legal retention obligations may prevent full erasure in some cases.
• Right to restriction — You may ask us to restrict processing of your personal data while a dispute regarding its accuracy or lawfulness is resolved.
• Right to data portability — Where processing is based on consent or contractual necessity, you may request that we provide your data in a structured, machine-readable format.
• Right to object — You may object to processing based on legitimate interests, including direct marketing. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent — Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, contact our support team via live chat or at the email address listed in Section 14. We will respond within 30 days of receiving your request. We may ask you to verify your identity before processing a rights request.

11 Children's Privacy

The 777bx platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that a user under 21 has registered an account or submitted personal data, we will immediately close the account, delete the data, and — where applicable — refund any deposited funds to the originating payment method after identity verification.

If you are a parent or guardian and believe that a person under 21 in your care has accessed or registered on the 777bx platform, please contact us immediately via our 24/7 live chat so we can take prompt remedial action.

12 Security Measures

777bx implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

• TLS 1.3 encryption for all data in transit between your device and our servers.
• AES-256 encryption for personal and financial data stored at rest.
• Role-based access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their role.
• Multi-factor authentication for internal systems access by 777bx staff.
• Regular security audits, penetration testing, and vulnerability assessments conducted by independent security specialists.
• Automated anomaly detection systems that flag unusual login patterns or transaction behaviour in real time.

While we take all reasonable steps to protect your data, no system is entirely immune from security risks. In the event of a data breach that is likely to result in a high risk to your rights, we will notify you as soon as practicable and take all necessary remedial steps.

13 Changes to This Policy

777bx reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will notify registered users via email to their registered address and display a prominent notice on the platform. The updated Policy will take effect from the date stated at the top of this page.

We encourage you to review this Policy periodically to stay informed about how we are protecting your personal information. Continued use of the 777bx platform following notification of an updated Policy constitutes your acceptance of the revised terms.

14 Contact & Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or the way 777bx handles your personal data, please reach out to us using the contact details below. We aim to respond to all privacy-related enquiries within 30 days.

• Live Chat: Available 24/7 directly on the platform — the fastest route to our support team.
• Email: [email protected]

If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter to the relevant supervisory authority under our international gaming licence. Details of the applicable authority are available upon request from our support team.